Kia Dealer

Kia’s Rich History in the Automotive Industry

Kia Motors has come a long way since its founding in 1944 as a producer of steel tubing and bicycle parts to its position today as a major player in the global auto industry. Along the way, from parts to complete bicycles to motorcycles and now cars, the brand's commitment to safety and dependability has shown through.

What you might not know is that Kia has had a bit of help in its journey, working with Mazda to debut its first vehicle in 1973, the Brisa. It was those strategic alliances and an increased focus on research and development that allowed the brand to expand exponentially in the 1980s and 1990s. This led to the introduction of the Kia Pride, which was subsequently renamed the Ford Festiva, as the company was introduced to the American market in 1987.

Following this, Kia launched additional models like the Rio and the Sportage, further expanding and modernizing its product portfolio. With each introduction, it was clear that Kia not only understood the American market but was able to shift to meet the needs of the everyday driver, providing them with dependability and contemporary styling. Still, the brand hit a snag amidst the Asian financial crisis in the late 1990s and merged with Hyundai. At the time, no one could have predicted how that merger would completely change their course in the automotive industry.

The Hyundai-Kia merger allowed both brands to take advantage of their unique advantages and capabilities. As such, Kia experienced a rebirth under Hyundai's leadership, with an emphasis on quality and innovation while still focusing on customer satisfaction. Additionally, this merger has led to the introduction of several cutting-edge technologies and environmentally friendly solutions, solidifying Kia's position as a leader. This is evident in the current lineup, as the brand has boldly embraced the future of mobility with a range of vehicles, including electric and hybrid cars, as well as sophisticated driver-assistance technologies.

In recent years, Kia's dedication to quality has continued to develop and thrive, positioning the brand for future growth and success thanks to a broad range of cars made to appeal to the everyday driver. For a full view of the lineup and to learn more about each model's amenities, visit our dealership and talk with a team member. We'll take the time to listen to what you need in a vehicle and provide you with information that lets you make an informed decision.

We Offer a Great Selection of the Newest Kia Models

We have a large selection of new Kia models on our lot, allowing you to determine which one best fits your needs. For instance, if you need a smaller, more fuel-efficient vehicle to help you navigate busy city streets or if you have a new driver, you might opt for one of our sedan options. Each one, ranging from the Rio to the K5, offers thoughtful designs both inside and out. Plus, the Rio gives you a hatchback option that might work well for busy lifestyles and easy access to cargo.

However, if you're upgrading your vehicle because your family is expanding and you need more space or just like the elevated driving position that an SUV offers, you could pick from our extensive lineup of SUVs and Crossovers. The smallest in the group is also the most unique and recognizable. The Kia Soul has anchored the SUV lineup since 2008 and has sold over a million units around the world. It also offers a fantastic starting price for those looking to up their driving game for an affordable price. The smaller end of the lineup also includes the flexible and comfortable Sportage and the Kia Seltos.

Kia's SUV lineup is built for larger families as well, giving you three viable options in the Sorento, Carnival MPV, and Telluride. What is an MPV? That's a great question. An MPV is a multi-purpose vehicle that's equipped to move people and cargo more efficiently. Where the Kia Carnival is concerned, it does this through its innovative Slide-Flex Seating System. Essentially, you'll get minivan vibes without the minivan look, which is optimal for many of today's drivers.
Finally, you can't discuss the Kia lineup without exploring its wide range of hybrid and electric vehicles. You'll find SUV options like the Kia Niro, which is offered as a hybrid, plug-in hybrid, and fully electric vehicle, as well as the EV6 and the EV9, both of which are fully electric. In addition, the Sportage and Sorento have hybrid and plug-in hybrid options as well.

We Also Carry a Vast Array of Pre-Owned Kia Models

When you visit our dealership or look at our inventory online, you'll also see a large inventory of used Kias. Shopping used is the way to go for many of today's drivers, and it offers you benefits you don't get when you purchase new. For example, you may get more value for your money as you'll avoid the depreciation that occurs when shopping new. Additionally, you may have the opportunity to choose a top-tiered model that might not have been in your budget initially.

Even better? Kia's focus on producing dependable vehicles gives you the confidence you need when shopping from the used inventory, knowing that your Kia will last for years after you leave the lot. Of course, we also offer a state-of-the-art service center with factory-trained technicians who are committed to this cause, ensuring that your new-to-you Kia gets what it needs.

Why Choose Rusty Wallace Kia of Knoxville?

The truth is, we know you have many dealerships to choose from. This is why we strive to ensure ours is a step above the rest. You'll notice a difference from the minute you walk in the door. Our team works hard to provide you with a stress-free and hassle-free shopping experience. This means that we take the time to listen to your vehicle needs and answer any questions you have.

To be fair, we'll ask a few of our own to ensure we're on the same page. This open communication is key to ensuring we provide you with options that truly meet your needs. In the end, we're focused on building a relationship with you rather than pushing for a quick sale. After all, we want you to come back to our dealership again and again, which only happens if you feel supported before, during, and after the sale.

Find the Perfect Kia Model With Us Today