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Your New Kia Destination: Rusty Wallace Kia of Knoxville

Which new Kia has caught your attention? Our virtual showroom is a shopper’s paradise of new models that showcase why Kia is one of the largest and most popular automakers in the world. Seeing these models in person is even more exciting, especially from the convenience of our state-of-the-art automotive center.

We can’t wait to help bring your new Kia dreams to life. Our work as your new Kia destination officially starts now as we dive into the benefits of buying a new Kia and why customers throughout eastern Tennessee trust us with all their car-buying and -owning needs.

Why Shop for a New Kia?

Did you know that Kia is the fifth-largest automaker in the world? Kia started building bicycle parts and steel tubing in the 1940s before manufacturing motorcycles for Honda and automobiles for Mazda in the 1950s, 1960s, and 1970s. Kia eventually established its own lineup, treating drivers to a unique value-centric approach defined by keen attention to detail, sophisticated styling, and advanced technologies.

Today, you’ll experience these characteristics and far more in every new Kia on our lot. Kia listens attentively to drivers’ needs, responding with a diverse lineup that stretches from efficient and engaging sedans to versatile and accommodating SUVs. You’ll find powerhouses like the K5 alongside award-winning road warriors like the Telluride, electric vehicles like the Nero, and functional SUVs like the Sportage and Seltos.

Shopping for a new Kia is an exciting experience, as every vehicle is well-equipped and features the latest technologies and conveniences—and yet Kia doesn’t stop there. Instead, the automaker stands behind its vehicles and gives you peace of mind every mile ahead. Every new model is backed by exceptional warranty coverage, giving you more reason to invest in the brand and have confidence in your purchase.

Why Shop With Us?

Rusty Wallace Kia of Knoxville isn’t like most dealerships, which rely on high-pressure tactics or fast-talking salespeople; instead, we’re proud to rewrite the script of the traditional dealership experience and, like our founder and namesake, show you what it means to think outside the box and imagine the extraordinary. Shopping with us guarantees an experience to remember as we bring your new Kia dreams to life.

Our customers can count on us to handle all their automotive needs, from sale to service. Our team operates with integrity and respect as they focus on building a relationship with you. Transparency is at the cornerstone of this personalized approach, revealing our motives are simple: to help you find the perfect new Kia at a great price. More importantly, you can expect the same high-caliber experience throughout our dealership, from our showroom to our service and parts departments.

Another reason to shop with us is knowing you have an automotive team that’s always on your side. As veterans of the industry, we know our work doesn’t end when we toss you the keys to your new Kia. Instead, it marks the next chapter of our commitment to you, and it’s why we’ll walk you through our state-of-the-art service center and introduce you to the service team. Our technicians fulfill our promise to partner with you for life, handling all your routine service, maintenance, and repair needs, from simple oil changes and tire rotations to brake tune-ups, multi-point inspections, alignments, powertrain repairs, and beyond.

Drive Home Happy in a New Kia Today

Will you drive home in a new Telluride or explore the backroads in a powerhouse like the K5? Whichever new Kia catches your eye, make Rusty Wallace Kia of Knoxville your first and only stop. We can’t wait to welcome you into the Kia legacy and the Rusty Wallace family, treating you to the exceptional experience you deserve.

Rusty Wallace Kia of Knoxville 36.0226246, -84.0037411.