About Us

Open Today! Sales: 9am-8pm Call us at: 865-688-8886

Welcome to Rusty Wallace Kia of Knoxville

Welcome to your Kia destination and automotive home away from home. We’re so excited you’re here because it gives us an opportunity to grow our family and share the extraordinary dealership and service experience you deserve. You always come first at Rusty Wallace Kia of Knoxville, the most trusted dealer in the region.

As your automotive partner, we’re thrilled to give you a closer look at who we are, from Rusty Wallace’s career in NASCAR to how he transformed the Knoxville landscape with our dealership. We’ll share Kia’s incredible history and introduce you to the many benefits of trusting our team to handle all your automotive needs, from sale to service and every mile between and beyond.

Our Story: From NASCAR to Knoxville

Rusty Wallace Kia of Knoxville is one of several dealerships owned by NASCAR legend Rusty Wallace. Rusty enjoyed a nearly forty-year racing career, where he built a reputation for his aggressive racing style, outgoing personality, and zest for life. His passion for racing is undeniable and, paired with his work ethic, led to incredible success throughout his career.

He won 55 Cup Series races, with sixteen consecutive wins as the third-longest streak in history. His other titles include being named the 1984 Rookie of the Year and a 1989 NASCAR Cup Series Championship. He also won the International Race of Champions, making history as the first and only driver to win three of the four events in the series.

Following his nearly 20,000-lap career, Rusty focused his passion for automobiles beyond the track. He launched the Rusty Wallace Automotive Group, opening Rusty Wallace Kia of Knoxville and many others to serve drivers throughout eastern Tennessee and beyond. Today, we are honored to continue Rusty’s legacy and share his passion and commitment to excellence by treating our customers to an extraordinary and unique dealership experience.

The Kia Story: From Bicycle Parts to Award-Winning SUVs

Kia is one of the fastest-growing automotive brands in the world. The company started producing bicycle parts and steel tubing in the 1940s, later producing motorcycles for Honda in the 1950s and automobiles for Mazda throughout the 1960s and 1970s. Kia eventually debuted its lineup, setting the stage for what would become the fifth-largest automaker worldwide.

Over the years, Kia has built a solid reputation for listening attentively and responding to drivers’ unique needs. We see this firsthand in award-winning SUVs like the Telluride, potent powerhouses like the K5, and versatile nameplates like the Sportage, Niro, and Seltos. Every model offers tangible value, sophisticated styling, and advanced technologies that deliver a transformative and exciting experience wherever the road leads. It’s an experience everyone deserves and is guaranteed when you shop with us.

Why Work With Us?

Kia’s award-winning lineup speaks for itself, but why should you choose us? What makes the team at Rusty Wallace Kia of Knoxville outstanding? Why are we the most trusted Kia dealer in the area?

Our Values

You deserve a memorable and exciting dealership experience that gives you confidence in your purchase and guarantees you have an automotive partner ready to handle all your needs. Our values lay the foundation for that experience, with our team dedicated to operating with integrity, respect, and transparency. Our motives are straightforward, and our mission is simple: to deliver a personalized car-buying experience that instills confidence and is followed by an incredible partnership that helps you maximize your investment.

Our Commitment

Our commitment to our customers is unmatched because we value relationships over commissions, quotas, and sales. You’re the reason for our success, so why not celebrate your trust in us? Our promise of partnership is guaranteed for life, whether you’re shopping our new or used inventory or relying on the talents and extensive expertise of our service technicians. Every experience is extraordinary—we guarantee it.

Visit Us Today

Treat yourself to the experience you deserve at Rusty Wallace Kia of Knoxville. Stop by the dealership and introduce yourself to the team. We can’t wait to meet you and welcome you into the Rusty Wallace family.


Rusty Wallace Kia of Knoxville is located at: 701 Callahan Dr • Knoxville, TN 37912
Rusty Wallace Kia of Knoxville 36.0226246, -84.0037411.