Welcome to Rusty Wallace Kia of Knoxville

Why settle for less when you can shop with the best? Rusty Wallace Kia of Knoxville is the most trusted Kia dealer in the region. We’re known for our commitment to our customers, our incredible work ethic, and our values of integrity, transparency, and respect. These values lay the foundation for an extraordinary experience where your automotive dreams are guaranteed to come to life.

Our Values and Vision: An Extraordinary Experience

Throughout his NASCAR career, Rusty Wallace was known for testing the limits with his aggressive racing style and undeniable charisma. Rusty’s high expectations for himself and his passion for life are integral to our culture at Rusty Wallace Kia of Knoxville. Just as Rusty pushed himself on the track to do better and finish first, we push ourselves to deliver an incredible customer experience you won’t find anywhere else.

Our mission is simple—to personalize the automotive experience and make buying and owning a vehicle fun and rewarding for every customer. How do we do it? We operate with integrity, transparency, respect, and accountability. We hold ourselves accountable for prioritizing relationships over selling cars, treating our customers with the utmost respect, and operating with honesty and transparency. The result is a bespoke experience tailored to your specific needs, whether you’re shopping for a new or used model or relying on the talents of our service technicians.

Our Selection: New and Used

Delivering an extraordinary experience starts with your main reason to visit: our inventory is the backbone of our dealership, drawing in customers from Knoxville and the surrounding areas. You can expect to find the entire Kia lineup, from award-winning SUVs like the Telluride to the fun-filled Soul, versatile Sorento, and efficient Seltos. There’s truly something for everyone on our lot, with Kia offering incredible warranty coverage on every new vehicle to give you greater confidence and peace of mind behind the wheel.

Our used inventory is just as impressive because of our extensive vetting process. Every used model—from the Kia lineup to other brands—is hand-selected and assessed to ensure it meets our quality standards. Our competitive and transparent pricing sweetens the experience, guaranteeing your money goes further on our lot.

Our Service Center: Partner With Us

When does your experience with a dealership end? For many, finalizing the sale marks the end of the dealership/customer relationship, but at Rusty Wallace Kia of Knoxville, it means something entirely different—it marks the beginning of a partnership.

Buying a vehicle, new or used, is an investment worth protecting. As a vehicle owner, you’re responsible for your car’s routine maintenance and repair needs to extend its longevity and optimize its performance on the road. As your dealership, we’re here to help you carry that load from the convenience of our state-of-the-art service center.

Our certified and factory-trained technicians are extraordinary because they’re passionate about cars and serving others. Their extensive expertise stretches from the Kia lineup and beyond to every make and model. As a result, you can trust us to handle everything from complex drivetrain repairs and brake tune-ups to routine oil changes and tire rotations. We can even help you shop for new tires, diagnose battery trouble, top off your vehicle’s essential fluids, and replace the windshield wipers. Whatever your vehicle needs, we’re here to handle it with the same integrity, transparency, and respect that defined your car-buying experience.

Stop By Today

You deserve to get excited about buying a vehicle, so why not work with a dealer that fosters that excitement? Rusty Wallace Kia of Knoxville is ready to help you celebrate, from treating you to a unique and rewarding buying experience to helping you manage the demands of routine maintenance, service, and other repairs. We’re a one-stop shop for all your automotive needs and are proud to welcome you to your new automotive home and Kia destination.

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